aspirational brand


aspirational brand
aspirational brand aspirational brand brand1

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aspirational brand UK US noun [C]
MARKETING a brand of goods that people believe is of good quality and that will make them feel successful if they own it: »

An aspirational brand will almost always be more expensive than other products in the market.

Compare COMMODITY BRAND(Cf. ↑commodity brand)

Financial and business terms. 2012.

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